Content That Drives SEO Performance
WITHOUT GREAT CONTENT - SEO GROWTH IS ONLY HALF AS GOOD.
We are here to help with the planning, creation and implementation of content to improve your SEO performance.
Without SEO input, content can be created blindly and not drive the results you want. Our content process has been built up over 20+ years of experience of working within content marketing in the UK and the Nordics.
A large area that is missing with content is the evaluation of how content then performs and that is where our SEO dashboards come into play as we evaluate every piece of content created against a shared list of KPIs.
Some of the best SEO performance uplifts we have experienced has come from actually removing content that does not perform and bloats the website – we turn over every stone.
Our Content Marketing Process
1. Keyword Research
Through our in-depth keyword research process, we are able to uncover content topics that help build your SEO presence.
2. Content Hub Mapping
Mapping each content topic to build topical relevancy for your business in all product or offering areas results in our prioritisation.
3. Content Calendar
Success comes from content production being aligned to both resource available and seasonality. Timing is key.
4. Content Production
Write for your existing and future customers, not search engines. We work with you to ensure your content receives eyeballs.
5. Implementation & Linking
Each topic through content hub mapping is provided with suggested internal linking and guidance on where to place the content.
6. Outreach & Syndication
Naturally great content receives acknowledgement from external websites and we are here to help amplify that.
Frequently Asked Questions
The best time to invest into content marketing was years ago, the second best time is now.
Read our content marketing FAQs and get in touch with any additional questions.
Content marketing is when content is created with the intention of being distributed to a wider audience. It is typically found on your own website and then syndicated to other publishers for their readers to enjoy. To achieve this, we need a deep understanding of your consumers and what they like to read online.
We can produce everything from written text for your website (category/product content and blog articles/guides) to visual content. The format is usually decided once the idea has been chosen.
Content costs vary from project to project. We use our trusted freelance network and include our SEO guidance within the production cost to ensure the content does what it was designed to achieve.
Through our SEO process, we identify how key content is to the success of the website. From there, through good organisation and creation – content will achieve success at a quick rate.
For content production as of today, we operate on a case-by-case basis. This means it is on a project basis and you are not required to sign up to any retainer based agreements.
Typically our clients have in-house content resource and in this case, we work with them to evaluate existing content, what is missing and how to prioritise that plan. It is an iterative process that can form a large part of our efforts. For clients who do not have in-house resource, we use our trusted freelance network who you are able to meet and educate about your business, tone of voice etc. Then we employ the same theory as if they are in-house content producers.
Don't just take our word for it!
Nucleus is helping us with our SEO work. Their feedback and guidance are immensely helpful and I’m impressed with the results so far. Their work is consistent with great communication, transparency and deep knowledge.
Zmarta Group
We chose Nucleus because I knew of their personnel’s deep knowledge, skill, and dedication to SEO from previous work. For me, it’s sounder to work with the right people than with a big brand. I feel total confidence in our joint ability to reach our targets.
Polarn O. Pyret
Nucleus is innovative & exceptionally skilled when it comes to technical SEO, this is one of the reasons why we chose to work with them. Not only are they good at what they do, they also know how to share their insights in a way that everyone will understand.
Fyndiq
We are confident that Nucleus will bring a fresh perspective, innovative ideas, and a data-driven approach to optimize our online presence and drive organic traffic to new heights. With their help, we can ensure our website ranks at the forefront of search engines and effectively reaches our target audience.
Wag Labs Inc.
If I didn’t know, I would have guessed that the people from Nucleus are from our own company. The effort, commitment and passion they put into their work makes a huge difference! We've never seen a “one size fit’s all” approach, which shows they really take the time to understand our business.
Fyndiq
We are very happy with the SEO project delivery and consultant from Nucleus. It definitely feels like the project has built new momentum around SEO. With time we will be able to make sure that SEO goes hand in hand with all the other projects going on.
ASKET
We couldn’t be happier with our collaboration with Nucleus. They set a structured plan for us, based off of their audits, and have been very data-driven in their approach of bringing actual business value to Qred. It truly feels like the guys at Nucleus have been an integrated part of the team, not an external agency.
Qred
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